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学术前沿讲座-“The more options, the better?” Investigating the impact of the number of options on backers' decisions in reward-based crowdfunding projects

发布时间: 2019-08-31访问量: 13

东南大学经济管理学院专题讨论(Seminar登记表

报告题目

“The more options, the better?” Investigating the impact of the number   of options on backers' decisions in reward-based crowdfunding projects

报告人(单位)

Mengxiang Li

Hong Kong Baptist University

主持人(单位)

史雅妮(东南大学)

孙胜楠(东南大学)

时间地点

时间: 2020831日上午10

点击链接入会,或添加至会议列表:

http://meeting.tencent.com/s/s8GNR1RqNvcK

会议 ID: 484 625 973

会议密码: 200831

报告内容摘要

The impact of an   increased number of options on the backers' decision of supporting a   reward-based project has become the most prevalent topic of online   crowdfunding research. The number of options in reward-based crowdfunding projects   plays an important role in influencing backers' decisions. However, prior   studies provided two-pronged outcomes for the impact on the backers' decision   of supporting a project. They also neglected the impact on the backers'   decision on which option to select. Anchored on the theories of assortment   decisions, we found that the number of options has an inverted U-shaped   relationship with the backers' decision on supporting a crowdfunding project.   It also has a significant impact on the backers' decision on selecting an   option. Three studies were conducted, and they collectively provided a piece   of solid evidence to our findings.

报告人简介:

Mengxiang Li is   an assistant professor of Information Systems at the Department of Finance   and Decision Sciences, School of Business, Hong Kong Baptist University. He   received his Ph.D. degree in Information Systems from the City University of   Hong Kong.

He has   coauthored in leading information systems journals, such as MIS Quarterly,   Journal of Management Information Systems, Information & Management,   Decision Support Systems, and International Journal of Electronic Commerce.   His articles appeared in premium information system conferences such as the   International Conference on Information Systems and the Pacifific Asia Conference   on Information Systems. His current research interests include the business   information systems and analytics, user-centered technology design, digital   commerce, innovation and IT implementation, and NeuroIS.


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